While virtual reality (VR) has been around for several years now, it is still rare enough to maintain the “wow” factor that it had when it first appeared on the scene. Luckily for event organizers, the cost of implementing VR is coming down, making it an increasingly attractive option for drumming up excitement and involvement with attendees. However, implementing new technology comes at the cost of trial-and-error, so here are three easy mistakes to avoid if you’re planning to incorporate VR into your next event.
Don’t make the experience isolating. Because virtual reality often involves one individual wearing one headset, it’s easy to get locked into the idea that only that individual can have the virtual experience at a time. However, there are ways to engage more than just one user: you can immerse multiple people in a shared VR experience or project an individual attendee’s headset images up on nearby screens. This makes the whole experience more fun for attendees and gives you more bang for your buck!
Don’t miss sponsorship opportunities. Companies will pay to be part of an unforgettable experience, so make sure you capitalize on this revenue stream by finding ways to work brand logos and images into your virtual environment.
Don’t limit yourself to games. Games can be great fun and serve many purposes, but they’re not the only experience VR can offer. Try giving a virtual tour of a facility still under construction. Demonstrate a proof of concept. Take attendees back in time. Let them make art. The sky—or, really, your imagination—is the limit!