Our Blog

Month: February 2018

Creative Ways to Use iPads at Your Next Event

Now that iPads have been around for nearly eight years, they’ve gone from being novel to being unremarkable. We’ve all seen iPads used for check-in—they’re better than manual paper-heavy check-in, for sure, but it’s been done. iPads as point-of-sale (POS) systems? Again, they’re faster than taking orders by hand, but still unremarkable. And for surveys… Read more »

3 VR Mistakes You Don’t Want to Make at Your Next Event

While virtual reality (VR) has been around for several years now, it is still rare enough to maintain the “wow” factor that it had when it first appeared on the scene. Luckily for event organizers, the cost of implementing VR is coming down, making it an increasingly attractive option for drumming up excitement and involvement… Read more »

Event Size Matters: Why Bigger Isn’t Necessarily Better

Here in America, we are surrounded by a culture of “bigger is better.” A Big Mac is better than a regular hamburger. A mansion is better than a split-level. And a 5,000-person event is better than a 500-person one… right? Not necessarily. Size implies status, which implies success, so you’re likely to assume that a… Read more »

3 Tech Solutions to Keep an Audience Engaged

The events industry, as a whole, has one objective: increasing audience engagement. What “engagement” means depends on the event, but two generally accepted definitions include a two-way dialogue with attendees (meaning they are active participants in the event) and attendee emotional involvement (meaning they are invested and care about the outcome of the event). Audience… Read more »

Setting the Mood:The Importance of Having the Right Lighting

Lighting is often treated as the “ugly stepchild” of event technology. But it shouldn’t be this way! When event planners are writing up their budget, video screens, attendee tracking setups, and even sound equipment often take top line, leaving little remaining money for lighting. However, “making do” with whatever the venue offers is risky, because… Read more »

Why Your Event Needs a Technology Upgrade

2018 is all about having the best event tech. But what does “best” mean? And best for whom? Some event tech works behind the scenes and primarily serves event organizers. Geofencing, RFID, and other technologies can provide vast amounts of powerful, real-time information while unburdening event organizers of certain responsibilities and reducing necessary manpower to… Read more »

Top 3 Ways to Enhance Your Tradeshow Booth with AV

At every tradeshow, sponsors are battling for attendees’ attention. Whether they’re trying to collect marketing leads, attract potential buyers, or simply hand out samples, it’s all about drawing people to your booth. Here are three tried-and-true ways to enhance your booth and attract attendees: Initiate an Interaction. Whether you offer a pre-loaded touchscreen or encourage… Read more »