If you’re sponsoring an event—no matter if you are trying to attract new clients, increase brand recognition, or achieve something else entirely—your number one goal is to get noticed. There are all sorts of ways to do this, from plastering your logo everywhere to offering freebies to attendees, but a logo is static, and freebies can run out or get lost. One surefire way to get people to pay attention, however, is to go big, bold, and bright.
And that’s where audiovisual equipment—specifically digital screens—comes in.
Picture attendees waiting in line to pick up their badges or mingling outside a conference room before a session. What are they doing while they stand there? Likely not much of note—perhaps checking their phones or chatting with others around them. This is a prime chance to grab their attention, and you can do it most effectively with a video or other dynamic image. (Just think—this is exactly what Disney World and Six Flags do!) Get a large monitor or video wall and set it up in one of these prime waiting areas. Make sure your messaging is short, to the point, and either clearly answers the question “what’s in it for me” or aims to entertain the audience in a memorable way. After all, once you have their attention, you want to keep it!